Practical Tips to Boost Fashion Store Conversions and increasing Magento Sales

For many Magento online store owners, the quest to amplify sales is an ongoing challenge. And though the internet is brimming with valuable insights, more than merely ideas is required. Hence, we’ve chosen to delve deeper into a real-life project we undertook and share our experiences with you.

However, before we divulge the secret hidden behind those scenes create an understanding of the situation by re-examining the fundamental concepts.

Main Catalog Challenges Online Catalog Challenges

There are many factors that affect the sales and conversion rate of eCommerce which include website design as well as the quality of customer service. In our opinion and backed by our experience the main concentration should be on the catalog on the internet.

Many people overlook methods of visual merchandising while making use of their online catalogs. This is a huge mistake since it directly impacts visitors' experience browsing a site.

Let's talk about the problem in greater depth.

• The Speed of Finding Products. The speed at which consumers are able to find items is vital to online shopping. To assure an effortless shopping experience, you must create a well-organized catalog that lets customers discover what they require quickly and easily.
• Indecided Shoppers. Attract skeptical customers by providing exclusive and sought-after items. Make use of visual merchandising strategies like attractive product displays and appealing catalog layouts, to entice customers to buy. If you follow these easy steps to boost sales on your Magento store can dramatically boost sales.
• Catalog Pages to aid in landing as well as Branding. It is possible to improve with landing pages as well as specific sales for brands or products. Unfortunately, these critical sections usually lack the proper structure and organization, despite their being highly advertised. The display of items could be improved, and the online catalog is populated in a random fashion without any reason. It is not surprising that the sales through Magento as well as other sites remain the same despite ad campaigns.

We'll now look at the most intriguing, namely the actual experience we had in expanding the catalog of our clients that resulted in an astronomical rise in sales at online stores.

Our Experience with the ability to improve sales for a client's Online Store

Our client is an US firm that runs an online fashion site operated by Magento. They've had a tough time competing with big players such as Farfetch which has negatively impacted their sales and conversions. In search of an answer they contacted our team for help.

The first step was a thorough analysis of the catalog that our client had created. We identified issues with product display and identified areas of improvement. It was evident that the catalog wasn't working well and was not meeting the needs of customers as we expected We wanted to correct this issue.

Our Solution

To benefit the customer fulfil their goals with the least amount of expense We decided to emphasize the benefits of their products and rise the administration of their online catalog by implementing Sortler.

Sortler is a distinctive SaaS cloud-based application that is easy to installation and effective operation. It transforms the management of catalogs and provides a practical solution for customers looking to improve their eCommerce's visual marketing.

Sortler is a user-friendly environment that is accessible via sortler.com. This unique virtual catalog lets users to automate processes, visually arrange categories and seamlessly integrate with your actual catalog to monitor the conversion rate and track the growth in sales.

Now let's take a look at how we made use of Sortler to address one of our clients' requests.

Problem #1. Lack of Variety in the Product Range

At first, it was apparent that the product display could be improved. Users needed apply filters or scroll across different pages to see the complete range of products offered on the site.

For example:

• Dior products were highlighted eleven times in the initial page, while Givenchy products were shown only on the first page three times.
• Dresses were featured 25 times, while skirts only appeared seven times.

What suggestions did we propose to resolve the issue?

We concentrated on diversifying and prioritizing the catalog, with a view to rise the chance of customers making purchasing

We enlisted Sortler to complete the following:

• Place the products on the catalog page so that does not exceed the maximum number of elements in a similar group.
• Remove products that aren't relevant to you and make the most popular prominent on catalogue pages.
• Use the percentages that are set for products from the respective brands when placing products on the page.

We made the catalog more varied and prevented the dominance of a single particular brand or category of products over the others.

Problem #2. Poor product combinations

An effective way to increase sales is to place items that are similar in appearance and colors next to each other on the store catalog. This will encourage customers to buy several products at a time.

The catalog for clients didn't prepare this option that we were able to fix by using Sortler. We specifically, we developed rules that define how to merge items in the catalog.

The payoff were quite impressive: category pages now include identical, similar style or color products that are close to each one, and the total number of these combinations does not exceed the amount we have set.

Problem #3. The products are running out

The catalog pages of the client often included items that were not in availability, which was an issue that interfered with sales that were ongoing. This is understandable since at the end of the day, buyers aren't happy to discover that an item isn't available once it's been added to their cart.

To address the issue We identified the percentage of items that were in low stock to include in the catalog. We also put up a hidden inventory of out-of-stock items. This was all done with the rules that were assigned to Sortler,

Problem #4. Products with low sales

In the end, we assisted our client with selling products by making them more apparent when browsing the site's catalog. In certain instances, the insufficient display of certain items is what causes them to aren't performing well. Through assistance from benefit of Sortler we were able to correct the issue.

Sortler offers a variety of other exciting features that elevate catalog management to an entirely new level, resulting in greater conversion rates and sales. Follow this link to find out more information about the capabilities Sortler has to offer.